Monday, January 7, 2019

Do You Think Social Media Management is just Posting? You are wrong...

No wonder if like so many other people you also think the managing your business social media accounts is just about posting like you do on your personal accounts. Social Media handling goes far beyond that. 
The most powerful tools called Facebook, LinkedIn, Twitter, Instagram can actually work as a bait to attract new prospects, engage them, and build a loyalty bond with them making your business grow and prosper. Let us delve deep into how this how the power of social media can be used optimally by managing it the right way.

First Know What You Want to Achieve:

Done with opening accounts in all the major Social Media Platforms? Do not rush into just posting images, links or whatever. Chalk out a well-crafted strategy first and even before that understand your need. What is in your mind? You want to spread brand awareness, want to get an additional traffic or just want to multiply sales. Objectives differ and so is the strategy to manage the social pages. Also, choose a social media platform with care. A Pininterest account is of little use for an upcoming IT company whereas this popular social media is a real help for food, beauty and hospitality sector as it is governed primarily by fleshy images. If you are there for the purpose of building awareness towards your brand, you will be helped by posting the links of engaging articles of your onsite blog. This will drive in traffic to your site as well. However, keep in mind that this turns monotonous over the time so spice the page up to post something that can break the monotony. While picking up the engaging blog posts, do not think twice to share somebody’s other posts that is worth appreciating and do not worry it would not defeat your purpose. On the contrary, it will leave your customers satisfied and visiting your more.

Make Social Pages With an Utmost Care:

Keep in mind that being in the Social Media means you are branding yourself and hence do not pick images in jiffy as this can endanger your identity. The profile pic should always be your official logo, your Unique Selling Points should be clearly highlighted and the cover image should have a semblance with your official website.

Chalk Out Plans for Postings in Advance:

Avoid posting randomly anything you want or come across about your company. Chalking out plans in advance like making monthly calendars of the posts of November….or any other month will make your page look organized and consistent. You can make a calendar of the posts before you publish them or make them live. Double check the grammar or spellings before making your posts open for public. Also, schedule your posts in advance with the help of tools like Hootsuite or Buffer. This will automatically posts the articles on the scheduled time. Better still, if you auto schedule your posts, they would posted when there is a maximum traffic on your page. It is not possible to post onto accounts manually. So, use these tools and schedule them from anywhere.

Remain Interactive but With Care:

Keep in mind that responding to the comments is a must. This keeps your visitors and customers engaged with you. You can have a spreadsheet of sample responses with you to be quick at responses. But, make very sure to make those responses personalized in your own way. Listen to the conversations carefully as your competitors may have intentionally directed those comments towards your side to gain an insight. Similarly, manage your followers carefully. Twitter is one of the most popular social media platforms and you can reap its benefits optimally by creating a list of thought leaders, your prospective customers and others from your area and then adding these lists to the tools you are using for auto scheduling your posts like Hootsuite. This will help you keep a constant eye over what is being tweet about you and can grab any opportunity to interact and engage.

Soar The Engagement Level By Running Competitions:

Yes! There are terms and conditions and policies of every social media platform to run competitions or to announce offers etc. Do not forget to check them before announcing any competition on Social Media. Competition helps you enhance the engagement level, get more comments, likes and shares. Not only this, it also develops a strong database that can be utilized for e-mail and SMS marketing. Although it may not be right for every business, competitions and prize draws are very popular on social media. They can help to increase your engagement levels, get more followers and also develop your email database.

Run Targeted Advertising and Monitor it:

Running targeted advertising is a great way to get noticed. Set a budget, decide your target audience and prepare a report so that monitoring your advertisements will be easy. You can find out the real benefit derived from it.

Check Social Media Algorithms to Check Your Progression:

It is good to check out whether the strategy that you have framed out is working or not. It can be done by checking social media algorithms. What has happened last month and whether you are making a constant progression or not. If you are able to engage customers consistently and your followers are increasing, you are just on the right track.

Important to Remember:

A professional management of social media with expertise can do wonders. Do not think that just opening accounts and posting randomly will help you derive benefit out of it. Staying up-to-date with the new tools, changes in features, best practices to adopt and the updates all have to be managed carefully by a trained professional. Also, note that your Social Media is an important branding tool and a proper handling of it can help you reap long-term benefits. Keep the visitors engaged by the targeted strategy and make it work for you.


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