Monday, January 7, 2019

Why Businesses Today Choose Digital Branding Over Conventional Modes?

There were days when companies have to toil really hard to establish a brand image. Shelling out tons of money on Television commercials was an only a way out. 
That was a bygone era thankfully! And now in a low investment your brand can be known from people beyond the geographical boundaries also. Yes! The digital era has put the marketing efforts at ease. Now branding your products across several online channels simultaneously is possible. Hassle-free two way communication, greater interactivity and hence more engagement, digital branding is an in thing. No wonder why it has become a necessity for every business to grow and prosper.

What Components Digital Branding is comprised of?

Digital branding comprises of a number of different aspects of online marketing that include Search Engine Optimization, blogging, Social Media Presence, Videos, Online advertising, Forums participation, e-mail marketing, influencer marketing and much more. It comprises of all the activities done or all the efforts directed towards building your brand online.

How Your Business Benefits from Digital Branding?

An increasing number of brands are embracing the engaging approach of online branding to attract and lure customers. Digital branding does exactly this. You can showcase the Unique Selling Points of your products with a help of an interactive video on Social Media and responding to the comments flowing in thereafter. This helps you gain an immediate insight of the likes, dislikes, complaints of the customers which serve as a feedback for the improvisation of your launched product.

Utilizing Multi-Channels Simultaneously Means More Visibility:

Different types of digital platforms are at your fingertips and hence you can harness the optimum power of digital marketing. You can make a video live on different social medial platforms and on your website, you can submit the video content on directories (SEO) or you can launch it in the form of clickable banners as an advertisement on the related sites. This helps you gain more visibility depending on your skill of posting it on all the right places.

Your Brand Can go Viral in No time:

Whether it is an interactive video or an engaging blog post or a small but logical discussion on a forum or any image or whatsoever!! Your post anywhere on the internet can go viral in no time depending on the fact how well-crafted and strategized it is. Beauty of digital branding lies in the fact that it can be made viral very easily depending on how well-crafted it is. If it is worth it, it will be clicked, shared and get comments & feedbacks immediately without outing much efforts.

Cultivate Better Relationship With Your Customers:

Blogging which is an integral part of digital advertising helps businesses cultivate better relationship with their customers. It is where they get their queries resolved, their problems troubleshoot and their issues addressed. Other online platforms for branding like social media also help in being interactive with the customers which enable businesses to cultivate a better and lasting relationship with their customers.

It Does Not Cost You Much:

Just think of and compare it with the investments made in television, radios, billboards or newspapers for commercials that can help build your brand. Compare it with the costs of making your brand digitally. It costs only a fraction of it. Most of the small and medium business enterprises with budget in their mind make use of digital branding as a money saver and as a better way to reach and harness their clients. Even the costs included on printing advertisements in the leading dailies or other journals are not as cost-effective as a good digital advertising is.

Measurable Metrics for Better Results:

You can measure and analyze your success over a period of time. The conventional method of branding was not measurable and hence tracking the progress was next to impossible. On the other hand, every effort directed towards building your brand digitally can be measured. The campaigns you run online on various platforms, the postings you do or your social media efforts, everything can be measured and can be made use of to get better results. Think of purchasing a billboard space or purchasing an advertisement space in the newspaper or any journal. This is just like aiming a shot in the dark as you do not know whether it will reach to your target audience or not. The old methods of promoting brands lack targeting capabilities completely. Contrary to this, with the help of digital advertising, you can make sure that only the right and targeted customers are viewing your brand. With the help of Search Engine Optimization tactics, you can reach to the people that are actually looking for the products and services similar to you. You can know what exactly they want, where they are coming from and hence can put your efforts in the same direction. Digital branding tactics like Pay-per-Click can produce quicker results.

Quicker and Round the Clock Access to Your Brand Identity:

Your brand that has been promoted digitally has round the clock access to the people which was a hassle in the conventional branding modes. Your customers can reach out to you any time and your publicity is on even when you are not actually making any efforts.

In a Nutshell:

Gone are the days when branding was thought to be meant for big companies only. Small and Medium companies then chose to remain away from it. The scenario has changed altogether now, thanks to digital branding. With the right strategies in place, their implementation professionally, even the small and start-up businesses can thought of building their brand, increase their reach and boost up their sales and conversions in just a couple of months. Do not confuse marketing with branding. Though slightly but the latter differs from the latter is little more than that. It is about highlighting the overall values of the company rather than just multiplying customers and boosting up the sales alone. It is about winning the trust of general masses and helping them stay with you.

1 comment:

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