Friday, July 12, 2019

YouTube Marketing for Small Business

The very first YouTube video has been uploaded on April 23, 2005, since its launch in 2005, and it's safe to say we've come a long way since. YouTube now has over 30 million visitors a day and every day they watch over 5 billion videos.

There is no denying that YouTube is a powerhouse, but most businesses still prioritize it as one of the last social media platforms.

There are two major reasons why brands that kill it on Facebook or other social media platforms don't get on YouTube anywhere:

  • A large percentage of them treat YouTube like Facebook.
  • Most brands think it's too expensive to maintain video marketing.
We believe that YouTube is more of a content marketing platform than a social media marketing platform. Your YouTube content should be a lot more similar to your blog in terms of providing value that users are searching for, while social media is about nurturing relationships.

We also believe that video marketing isn’t too expensive or too time-consuming—you just need the right tools and strategies to speed things up.

YouTube's video sharing / social media site has become an essential advertising and marketing tool for businesses across all industries, of any size, to promote their products to prospects and customers.

Its reach is vast and global, as per the statistics:

  • YouTube uses 1.3 billion people.
  • Every minute, 300 hours of videos are uploaded.
  • Every day 5 billion videos are watched.
  • 80% of people 18-49 years of age watch YouTube.
For more and more businesses, the YouTube videos platform continues to host video, but it's not for everyone. This channel can benefit just about every type of business, including online businesses, small offline businesses, even freelancers and consultants who offer their services.

In this post, we’re going to take a look at how to promote YouTube videos. No matter how experienced you are with either video creation or YouTube marketing, this post will give you the tools on how to promote your YouTube channel.

Streamline the Process

One of the most common objections small businesses have to YouTube video marketing is that they think its too expensive or too time-consuming…or both. However, with the right tools, you can make video marketing much less intimidating and much more accessible.

Keywords Optimization

You do this for your blog, so you should be doing this for your YouTube videos, too. You can grow your audience significantly by having the right content waiting when they search for it, so it’s important to optimize for keywords so that they can actually find you.

As we mentioned earlier, YouTube gets more than 30 million unique users every day and many of those visitors are looking for videos on very specific topics. These users help keep YouTube as the second most-used search engine. And while that’s enough of a reason on its own, keep in mind that YouTube videos also do very well in Google’s search engine.

You should optimize your YouTube promotion like video title, description, and video categories. Regular keyword research can be extremely helpful for video, too.

Use of End Screens

Annotations on YouTube are gone as of May this year. They will still be shown by videos they had added in before, but all new videos can no longer upload them. Instead, we can use a new "end screens" feature to send users to our site, encourage them to subscribe, and more.

End screens are a little more mobile-friendly than the annotations, which were easily clickable on the desktop but less so on small screens for smartphones. You can use end screens to do a variety of different things, including:
  • Send viewers to other videos, playlists, or YouTube channels
  • Encourage users to subscribe to your channel
  • Encourage users to support your brand, website, or specific product pages
You will select "Add Element" under the "End screens and Annotations" tab to add an end screen to your video; there is the option to add more than one "element" to your video, but it needs to be displayed at different times.

You can create your own end screen, or use a template YouTube provides. In general, we recommend using the same end screen for videos in a single campaign and creating separate end screens for each individual YouTube promotion campaign you create.

Create Actual Video Campaigns

It is always best to have an overall strategy in mind when posting on social media or creating blog content. For example, you might have a number of similar blog posts designed to attract relevant users to a lead magnet on-topic. There may be a number of posts from Facebook and Instagram designed to increase content and reviews generated by the user.

You should be doing the same thing with your YouTube content. Creating whatever video pops into your mind how to get more views on YouTube. Instead, try creating playlists of similar content designed to convince users to purchase a product or sign-up for a lead magnet.

Your YouTube promotion campaigns should ideally span across multiple videos when possible to strengthen them, and they should be tied to “real-world” end goals, like conversions or lead nurturing. These should be supported by the end screens at the end of your video. Without this, your content may gain some subscribers, but you won’t build traction and you won’t get results.

Upload Videos to YouTube Consistently

A lot of brands treat their YouTube channel as an afterthought. Yes, YouTube content takes time to film, edit, and upload, but so do blog posts. If you can make your YouTube channel a priority, there may be slightly less competition in your industry on YouTube than in the blog world, and you could gain a strong edge.

Make your YouTube marketing a priority. Instead of hosting contests on Facebook, host them on YouTube. Dedicate time to creating high-quality, valuable content regularly that people will be searching for. You’ll grow your subscriber base organically on YouTube and can even improve the performance of your other platforms, too.

If you want to be successful with YouTube marketing—and you can be—you need to treat it as more than an afterthought and make it a central part of your marketing strategy.

Last Contemplations

YouTube marketing can yield incredible results. It can help connect you with new members of your target audience and keep your current customer base engaged and excited about both you and your product. By treating your YouTube marketing more like a content marketing campaign instead of a social media site, you’ll have seen much better results and a much bigger impact on your business.

Incidentally, if you’re searching for YouTube channel promotion sites or YouTube marketing services or YouTube video promotion service for getting started with video in general, let us know here or in the comments. We’d love to help!

What do you think? Do you use YouTube marketing as part of your overall strategy? What obstacles have you faced? Have you tried any of these strategies for your brand? Leave us a comment and let us know what you think!


1 comment:

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