Sunday, July 14, 2019

Why should I make a website for my Business?

Last week we read online some statistics that a large percentage of small business owners still aren’t using social media because they didn’t feel it was important to their business. That post spurred a lot of strong comments, both on site there and on Facebook. Eventually, the conversation went from whether Small and Medium Businesses should invest in social media to whether they even need a Website or an Internet presence at all.

We really wish we could stop having this conversation.

You probably know some businesses who are doing phenomenally well without a website. We do, too. But we often wonder how much better they could be doing if they took the time to invest in one. And when we say “website,” we don’t mean an electronic version of that brochure they’ve been handing out for the past 10 years. We mean a legitimate, well-thought-out site that is designed to inform, engage and convert their audience.

Why? Let’s read out a recent event that happened at our office -

Last week we were searching for some specific hardware items to be used in our office renovation from a local store, which is quite famous in our area for its retail store as we were planning to buy some stuff and needed to compare with other products available online before going to the store and make the actual purchase.

But see below what we found upon googling -

You can easily figure out that it is showing the address & directions only of the store, information like products & brands available, features, pricing and other product related information is missing.

What choice we had? Either call the store or visit physically, neither happened and we moved on to an e-commerce store online, compared the products and made the purchase.

Who was at loss? The biggest and most famous retailer of the town apparently.

What is a website? Do small businesses need a website who are doing well?

Definitely Yes! See How and Why?

Here are just a few benefits that come along with creating a website for your business. Let us know why you think it is (or isn’t) important for an SMB to have a website in 2019.

1. Stop being invisible.

We’re not trying to be flippant, but by creating a website you stop being invisible to the people trying to find you online. More and more studies are telling us about the ROBO effect where customers are learning to research online before buying offline. They’re typing their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don’t have a Web presence, there’s no chance of you showing up and you never even enter into their thought process. In 2019, you can’t afford to be invisible.

2. Help control your rankings.

While you can’t simply rattle off a list of search terms you want to be found for, you can use search engine optimization basics to help control where your site shows up and for which queries. By creating optimized content, building relevant links and creating a brand that customers want to engage with, you set yourself up as an authority in the eyes of the search engine and increase your chances of appearing for the right queries – the ones paying customers are using to find businesses just like yours. Creating an optimized website helps you to gain important visibility for the right terms.

3. Create another sales tool.

A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. Sure, you can keep placing ads in the Yellow Pages and hope that word-of-mouth generates on its own…or you can build something that inspires it to happen. Your website is your home turf where people can go to seek out trusted information about your company and engage with you on a more personal level. Use it to build confidence in your brand and to give customers important buying information (and incentives).

4. Build authority.

Though the Web has been around for some time, it’s true that you didn’t always need a website to find your audience. It was a lot easier to market via direct retail, Yellow page ads, newspaper ads and local word-of-mouth. However, today your website and your social presence are the factors that customers are looking for when they research a small business. They want to know that you’re stable enough to have a dedicated Web presence. That you’ll be around tomorrow should something go wrong. That they can get a hold of you when they need to. By creating a website, you set up shop on the Internet and show customers that this is where they can come to find information about you, to read articles that you’ve written and to learn more about your company. All of these things build authority. Without a website, you’re at a huge disadvantage as a small business owner trying to speak to your customers.

5. Build an email list.

Even if you hate the Web, you probably still like email. We bet you even collect emails from your customers by hand so that you can keep them up to date on what’s happening in-store. Having a website allows you to do all of that better because it makes it easier, faster and provides even more incentive for someone to sign up. Create a website that users can trust and then use it to build your email list. Along with your website, that list just may end up being one of your strongest sales tools.

Those are just five important reasons for a small business owner to create a Website. Why do you have one? Or why don’t you have one? The Choice is always yours!

We at bigassert are always here to help small businesses efficiently go online.

Contact us Today!

1 comment:

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