Thursday, July 11, 2019

The benefits of Blogging for Business

What is blogging?

First, blogging began as a way to have a personal online web log in which a person would journal about their day. The term "blog" originated from "web log."

Like most new innovations on the Internet, many entrepreneurs saw marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing but also, a blog can be a home business in and of itself.

Here's an overview of what is a blog, importance of blogging and benefits of blogging for business.

Business blogging is a marketing tactic that uses blogging to increase the visibility of your business online. A business blog is a marketing channel that helps support business growth (like social media, direct mail, email marketing, etc.).

A company blog is a standalone website, or section of an existing business domain, dedicated to writing on topics related to the industry of their company and its sub-fields. Marketing blog have become a key component of successful web marketing and have been used by most online companies.

It Helps Drive Your Website Traffic

All major search engines are love fresh, relevant content marketing and blogging is one of the simplest and cheapest methods for a business to create this.

When a business consistently creates blog posts, they constantly provide fresh index content to Google, Bing, Yahoo, and others.

This is also an opportunity for companies to insert the relevant keywords that consumers will use to search for the types of services or products offered by the business.

It helps transform the traffic into leads.

Now that you have traffic coming through your blog to your website, you have a chance to turn that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity for new leads to be generated. The way this works is really simple: simply add to every blog post a lead-generating call to action.

It Develops And Strengthen Relationships With Existing And New Clients

Customer engagement in online marketing and branding is an immensely important element.

Blogging gives you the opportunity to connect in a different, more conversational way with your existing and potential customers.

Blogging is a good way to build confidence with your target audience through content of high quality that they find relevant.

You will also be able to follow the responses of visitors to your posts with an active comment section, and you will be able to respond to their comments directly, which is enormous in building trust and relationships.

It Establishes Your Business As An Industry Leader

It doesn't matter how small your business is, blogging is a good way for your business to build confidence and make a difference in your business.

By providing content that will be considered valuable, expert information, your potential customers will be able to see the knowledge as an experience you have gained in your field.

In time, posting regularly helpful and informative blogs can make you the "go to" resource within the industry in your particular niche, leading to more inquiries and higher conversion rates.

It Connects People To Your Brand

Brand awareness is a huge marketing and blog posting element that will enable you to show your followers a personal side of your business.

By means of outbound marketing mechanisms and techniques, you can open up your brand message and engage existing and prospective customers in a way that is not possible.

Blogging will give others a clear sense of your company's corporate standards, business character, vision, and personality.

It Creates Opportunities For Sharing

The opportunity it creates for others to share the link to your blog is one of the most powerful benefits of blogging.

This creates the potential for viral traffic and market growth that is exponential. Visitors can share the direct link to the blog, tweet it, or email it to a friend with so many different sharing platforms available. This is free marketing's epitome.


You will definitely want to take advantages of blog as a marketing strategy if you are interested in increasing your online exposure while establishing yourself as an expert in your industry.

Blogging is practically a must when it comes to small businesses. If you don't have the time, resources or expertise to write content on your blog, you can outsource the posts to a digital marketing agency like bigassert that can create unique, relevant and engaging content for your blog site.

Please feel free to contact us.



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