Your business does not have a chance to succeed without a strong, expansive online presence.
Your ad reach is certainly extended by the Internet, but there is more competition with that. That's why you need to have a strong and robust online presence. This article will explore some of the best available options.
The best digital advertising platforms available today
Pay per click advertising is a form of digital advertising in which advertisers are bidding to display their ads on popular traffic websites. Advertisers are required to pay a fee each time viewers click on one of their ads. In a way, it's a way to buy visits to your site instead of organically earning them.
There are many different types of PPC advertising, one of the most common is paid search advertising (search engine advertising) that allows advertisers to bid on a search results page for top ad placement.
Google Adwords
Google Adwords is the best place to start if you're new to PPC, as it allows you to place ads in the search results of Google. PPC advertising works on a bidding system where you select target keywords and then compete with other advertisers to place ads for those keywords in the search results. If your bid is among the highest, you will earn the placement above the results of the organic search, and if someone clicks, you will pay the amount of your bid.
One of PPC's biggest benefits is that you only pay when users click on your advertisement, as the name implies. This means that you don't have to worry about wasting your budget on people who don't care about your business or ignore your ads.
PPC also works well in combination with SEO, because the combination of the two gives multiple opportunities for your business to appear in search results. You want people to see your company in search results when searching for keywords related to your products or services. If you're not yet organically ranked, PPC is a great way to reach them— and if you're already organically ranked, you've got a chance to appear on the results page in two different spots.
Bing
When people think about marketing searches, they usually only think of Google Adwords. This can be a disadvantage, as Bing has a lot to offer from Microsoft's search engine.
Bing aims to make advertising searching for their customers as easy as possible. Their import tool enables you to bring in your Google AdWords campaigns. If you've spent a lot of time researching the perfect targeting on AdWords, this can be a great time saver.
br> Bing can provide customer access that many of your competitors might forget. If you advertise on a website that is being used by your audience but not by your competition, this gives you the opportunity to capture attention.
Display advertising
Here are three different types of display ads: one across the top of the page, one in the middle of the content and a banner on the right side of the screen. No matter where they are located, they need to be optimized to target specific audiences, and it's best if connected to a landing page after clicking. This is because a single offer (like the one promised in your ad) is dedicated to post-click landing pages.
The main difference between display advertising and paid search advertising is that display ads use a push approach, while a pull approach is used by search advertisements. People who see search ads were already searching for your product or the like; people who come across your display ads were specifically targeted. This is called remarketing and has become one of today's most effective trends in digital advertising.
Remarketing is a form of personalized advertising based on previous online actions — visiting a website, watching a video, reading a blog, opening an email, viewing images, etc.
Email marketing
Indeed, you have the potential to earn an ROI for every buck you spend on email. Obtaining high potential means testing your emails continuously and improving them over time. Personalized emails allow users to feel that the email content is specifically targeted at them.
Social media marketing
Here's a brief overview of social advertising platform to get you started.
Facebook is so omnipresent that the company says there is either one out of every five minutes spent on mobile or on their sister website, Instagram. Every month there are about two billion people logging in to Facebook. While promoting the network as a way to keep up with family and friends, a large number of Facebook users follow and interact with on-site brands.
It can be difficult to get organic traffic on Facebook with continually changing algorithms. This is where you can help with paid advertising. Paying for placement on the platform allows you to get ahead of more people and get ahead of the specific ones you want.
There are a number of different forms of paid ads. For example, promoted posts look just like regular posts from your Facebook page, but are more likely to appear in the feed of a user. In the form of videos, slideshows, or photos, display ads can also be inserted into the feed. In the standalone Messenger app, you can even advertise.
Facebook-owned Instagram gives you access to a huge audience. The app features 500 million users every day opening up Instagram. While this is a much smaller user base than Facebook, it is also one with a high demographic concentration of people. The audience trends in this app towards the highly coveted age groups of the Millennial and Gen Z.
Instagram is a platform that is highly visually appealing. If photos and videos are well preserved by your products, it can be an ideal and eye-catching place to interact. The platform allows you to add all posts to your business address and telephone number, making it easier for prospects to reach you.
But if you're highly mobile-literate, you'll feel intuitive to use this site. Since most smartphones now have high-quality cameras and even editing equipment, you can even directly create a full, professional ad campaign from your phone.
Twitter Since 2006, there has been around this social media platform. However, for individuals, influencers and brands, it is still a key platform. Every day there are about 500 million tweets. While this indicates a highly active platform, it can also make it difficult for individual tweets from brands to be seen.
Using Twitter ads can put you before a large number of prospects you might not have reached otherwise. Two-thirds of Twitter users say they have found a small or medium-sized business there. Approximately 94 per cent say they plan to buy items from the brands they follow.
There are a number of forms for Twitter ads. The simplest thing is the Tweet Promoted. These are just like the normal tweets of your brand with one big difference: people who don't follow your brand yet can see them. They can be retweeted, liked and answered like regular tweets. These offer a great opportunity to engage with potential buyers in a conversation.
Promoted accounts put all of your accounts before potential users in order to gain new followers. Twitter users are very open to the advertising of this kind. 85 per cent say they are helped by Promoted Accounts to find new products and services.
Promoted Trends put the trend topics you want on the left side of the home screen in the trending feed for users. This can help to increase engagement.
LinkedIn is known as a business-based networking platform, best suited to connecting with a professionally oriented audience — other professionals, business owners, and industry-based leaders. LinkedIn ad types include:
Sponsored content: Native advertisements displayed directly on the LinkedIn feed, great for raising awareness of corporate events or initiatives; generating leads with pre-filled forms; increasing skilled traffic to posts or pages; gaining followers; and increasing engagement.
Sponsored InMail: Custom messages sent to highly targeted recipients with a clearly visible CTA button. Ideal for driving downloads of gated assets; promoting webinars and special events; generating B2B leads; and directly engaging with valuable prospects.
Text ads: PPC ads created to target highly specific B2B audiences, displayed on the side rail or inline; drive traffic to your website or post-click landing pages and attract high-quality job applicants.
Pinterest is another channel of social media that is great for businesses based on images. In fact, because of Pinterest, 87 per cent of Pinterest users bought a product, and 93 per cent used Pinterest to plan a future purchase.
Here are the five types of Pinterest ads marketers that can be used to help Pinners find inspiration and ideas while boosting their business equity simultaneously:
Promoted Pins: Paid image pins displayed in front of more people to increase brand awareness, engagement, and traffic to websites and post-click landing pages.
Promoted Video Pins: Paid video pins used to capture increased attention and engagement from Pinners.
One-tap Promoted Pins: Promoted Pins that take people straight to a website or post-click landing page with just one click.
Promoted App Pins: Allow Pinterest users to discover and download iOS apps directly from Pins.
Cinematic Pins: A made-for-mobile animation that uses a sequence of images to deliver eye-catching action in an easier-to-execute format than video.
Mobile advertising
An effective mobile advertising strategy should consist of a variety of components, including a mobile responsive website, mobile ads, and post-click landing pages, in-app advertising, and more. Developing a mobile app is another great idea, although it may be a little harder, more expensive, and more time-consuming than other methods.
SMS (text messaging) is becoming increasingly popular among retailers who use it to send offers, updates, special events, etc. to customers.
Video advertising
There are two main types of video ads on YouTube: In-Stream or Discovery / In-Display video ads on TrueView and Pre-Roll video ads.
TrueView In-Stream ads play before a posted YouTube video, while In-Display video ads appear as a sponsored, suggested video in the top right sidebar above playlists and suggested videos from YouTube: a major difference between these ads is that In-Stream ads can be skipped after 5 seconds and Pre-Roll video ads cannot be skipped. Pay-per-click pre-roll ads are also recommended, so they are only 15-20 seconds, making them less expensive and more likely to run.
How to select the best online advertising strategies for your business
If you have more flexibility, however, we recommend using as many of these strategies as possible to create a comprehensive strategy. When you utilize multiple strategies, you’ll be able to reach more consumers than if you only used one.
Not sure which strategies are right for your business? Contact us online or call to speak with a strategist about how bigassert can help you reach your marketing goals.
Bigassert is a full-service digital agency that specializes in online advertising. We can help you figure out which advertising strategies are best for your business.
When you work with us, we’ll create a unique plan that fits your business. You can take care of your business while we take care of generating new leads.
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